Guide to Port Entry is one of the professional mariner’s bibles, providing detailed operational information on over 9,000 ports and terminals worldwide. With a 60%-70% market share, it is highly regarded across the entire commercial maritime sector. But its 7,000 page, 4 volume, hardcopy format and biennial publishing schedule has meant that many customers have struggled to access the latest information when needed. Online (findaport.com) and offline (FindaportCD) versions have helped, but the high cost of satellite broadband has restricted take-up of these options. Ships still prefer books and paper charts.
The inclusion of QRcodes on every port entry in the publication has allowed Shipping Guides Ltd to offer customers the option of simple and timely updates, delivered direct to their local smartphones using standard 3G technology, avoiding the dependency on expensive satellites.