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Press Release: Launching Port Information into the Future

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Guide to Port Entry, available to purchase from Shipping Guides and global maritime chart agents from 1 December 2012, continues to be the ‘bible of port knowledge’ for the maritime industry. However, this publication is only published every 2 years and as such the information contained within the publication can become outdated fairly quickly. To combat this long-standing problem, Shipping Guides have utilised the technology of QR Codes, normally used as a marketing resource for magazine advertisers, to provide their customers with a unique solution to getting the specific port information updates that they require.
 

So how does this work?

Each port entry contains a unique QR Code which, when scanned using a smartphone or tablet, will take the mariner to that specific port’s update page on the Shipping Guides online port information website www.findaport.com. Each port’s update page summarises any changes available for that port since the book was published. For a small fee, the mariner can then make an informed decision whether or not to purchase these updates based on the summary provided. 
 
“Our aim in using these sophisticated codes, is to make the process of accessing the most up to date port information even easier for the mariner, whilst still giving them the option to download the latest information or not. We know that in this industry paper products are still highly valued and celebrated in comparison to their digital counterparts, but this is slowly changing. With the inclusion of QR codes in Guide to Port Entry, we realise the potential to ‘bridge the gap’ through using the technology a smartphone can offer. All the reader needs to do is download a QR code scanner, which can often be downloaded for free” Ira Pielow, Managing Director.
 
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Notes to editors:

Since founding in 1971, Shipping Guides Ltd has been the industry-recognised specialist in providing detailed port information across a range of comprehensive products, most notably Guide to Port Entry.
 
‘The Guide’, originally consisting of a single volume book of less than 600 pages, today details over 9,700 ports and terminals in over 6,500 pages. Furthermore this four volume set also includes two volumes dedicated to plan and mooring diagrams to provide the mariner with the extra level of detail which text on its own cannot provide.
 
The port details are laid out in logical sequence in over 70 headings and many entries benefit further from ACE Reports (Reports of Actual Conditions Experienced) which provide a unique insight into the facilities and conditions encountered by fellow seafarers.
 
The inclusion of QR Codes sees the product utilising modern technological advances to provide their customers, shipmasters and officers at sea, with updated information should they require it.
 
Features of the 2013/2014 Edition of Guide to Port Entry
  • Includes QR codes for access to updated information New Feature
  • Over 6,500 A4 pages - 3,500+ of port information
  • Over 4,800 plans and mooring diagrams, 283 of which are new 
  • Over 9,700 ports, terminals and places, of which 110 are new
  • Includes 2,700 Reports of Actual Conditions Experienced received directly from seafarers
  • 60% of updates received directly from port authorities
  • No advertising, no duplication
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Download a PDF version of this press release here.
To view more information about this latest edition, please click here.
Images, leaflets and sample port information is available on the Shipping Guides Bookseller and Press webpage. Please click on the following link to access these documents: portinfo.co.uk.
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For more information, please contact Jessica Pielow 
Communications and Development Manager, Shipping Guides Ltd
T: +44 1737 242255   E: This email address is being protected from spambots. You need JavaScript enabled to view it.

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